Lumisty® - global product launch at Selfridges
In order to inject maximum visual creativity to a global product launch at London’s Selfridges store, high-end fashion company, Lacoste, has commissioned graphics using unique Lumisty® view control film. The iconic French brand selected the versatile glazing enhancement film for its eye-catching capability of changing from translucent to transparent depending on the viewing angle. This enabled Lacoste to captivate passing pedestrians and channel their gaze towards exclusive window displays featuring the company’s latest Holiday Collector’s Series.
Lacoste’s promotional campaign at Selfridges forms part of the store’s Autumn/Winter 09 theme of “Evolution” and since their installation at the end of October, the Lumisty® window graphics have, according to Lacoste, met their expectations in successfully capturing the attention of the public. “By acting as a window screen, Lumisty® effectively conceals our polo shirt display until passers-by are directly in front of them, at which point the film becomes transparent and instantly draws their gaze towards the products”, explains Lacoste’s representative. “This changing visual effect worked incredibly well and has certainly achieved our aim of turning heads.”
This highly successful promotional campaign proved a perfect example of the unique benefits of Lumisty® and demonstrates why this kind of glazing enhancement continues to capture the imagination of leading interior designers, architects and retail branding specialists.
